{"id":3785,"date":"2023-04-30T01:24:05","date_gmt":"2023-04-30T06:24:05","guid":{"rendered":"https:\/\/empowerdriftless.com\/unicdn\/?p=3785"},"modified":"2025-11-07T15:39:12","modified_gmt":"2025-11-07T21:39:12","slug":"two-generations-one-chapter-the-story-of-ink-ivy","status":"publish","type":"post","link":"https:\/\/empowerdriftless.com\/unicdn\/two-generations-one-chapter-the-story-of-ink-ivy\/","title":{"rendered":"Two Generations, One Chapter: The Story of Ink & Ivy"},"content":{"rendered":"\r\n
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<\/a><\/div><\/div>\n<\/div>\r\n\r\n\r\n\r\n
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M<\/span>adison\u2019s newest bookstore, Ink and Ivy, is a new chapter in Shannon and Eden Andersen\u2019s artfully crafted storybook. <\/strong>Nestled in a romantic Tudor Revival storefront on Regent Street, this book boutique\u2019s charm is impossible to miss. A sign out front proclaims: \u201cBooks + Autumn = Peak Gilmore Girls<\/a> Energy. Read Like Rory. Talk Like Lorelai. Repeat.\u201d For fans of this cult classic television series, it\u2019s a fitting comparison for this shop run by a mother-daughter duo. Much like Gilmore Girls<\/a>, this is a multi-generational space built on family bonds, witty conversations, and a shared love of community.<\/span><\/p>\r\n

The bookshelves are filled with romance, fantasy, general fiction, cookbooks, and specialty topic books. Eden handles the book curation and scheduling author events while her mom, whose love language is gift giving, handles the boutique side.<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

\"\" Beside the shelves are paintings and custom felt pieces from local artists. Shannon is a painter herself and views art as therapy. For her, running this boutique with her daughter is especially meaningful after more than 5 years in remission from breast and thyroid cancer. She\u2019s selected a section of books that helped guide her through her own illness, and has welcomed many cancer patients and survivors into their space to sit, talk, and share their common experiences.<\/span><\/p>\r\n

\u201cWhen you go through a critical illness, you become very aware of how precious every day is and the importance of being present and really connecting with people,\u201d Shannon adds. \u201cNow, we\u2019re hugging strangers.\u201d<\/span><\/p>\r\n

The spark that ignited Eden\u2019s journey to bookstore ownership started at Kismet Books<\/a> in Verona, WI<\/a> where she worked as a teenager. The store\u2019s former owner and Eden\u2019s mentor, Rye, showed her the ropes. Shannon describes her daughter as having a photographic memory, being able to recall every detail from her time working there, bringing that confidence to run Ink & Ivy. The relationship between Shannon and Eden is not hierarchical, but rather a flowing stream of inspiration between the two, who are constantly learning from one another. <\/span>
<\/span><\/p>\r\n

\u201cYou teach them, and then it does sort of flip. I was struggling with this machine, and she came in and helped me,\u201d Shannon muses, gesturing to the touchscreen point-of-sale system while Eden giggles in the background. \u201cYou know, I taught you how to use a spoon, and I taught you how to read. And now it\u2019s your turn to teach me.\u201d <\/span><\/p>\r\n

\"\"That back-and-forth wisdom defines their partnership and provides them with the perspective to reflect on their lives and the steps they took to get to where they are.\u00a0 \u201cIt\u2019s never too late to follow your dreams,\u201d Shannon says, referencing the F. Scott Fitzgerald<\/a> excerpt that\u2019s framed on their wall. Eden reflects how the process of opening Ink & Ivy has encouraged her to slow down and live in the moment. \u201cI was living like a tornado for a while,\u201d she says about her experience working in a hospital as a nursing assistant, with little time to think about what was going to happen next. <\/span><\/p>\r\n

While she talks, she wraps decorative ivy ribbon around kraft paper packaging. \u201cI\u2019m someone who\u2019s always thinking about the future and what I can be doing to get there faster,\u201d Eden says. Those little packages she\u2019s wrapping are called \u201cBlind Dates with a Book,\u201d which are books that are selected by Eden, but a mystery to the customer, and include a brief description of what journey this story may take you on. <\/span><\/p>\r\n

At Ink & Ivy<\/a>, this choose-your-own-adventure attitude is woven through every conversation, every shelf, and every piece of art that hangs on their walls. Through books, art, and the bonds of family, Shannon and Eden have created a space where the community can share stories, laughter, a cup of tea, and experience a little bit of magic.<\/span><\/p>\r\n


By Liz Peterson Sidor<\/span><\/p>\r\n

 <\/p>\r\n

\"\"<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Madison\u2019s newest bookstore, Ink and Ivy, is a new chapter in Shannon and Eden Andersen\u2019s artfully crafted storybook. Nestled in a romantic Tudor Revival storefront on Regent Street, this book boutique\u2019s charm is impossible to miss. A sign out front proclaims: \u201cBooks + Autumn = Peak Gilmore Girls Energy. ReadContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":3805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["entry","author-empstephadm","post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","category-current-issue"],"yoast_head":"\nTwo Generations, One Chapter: The Story of Ink & Ivy - Empower Driftless<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/empowerdriftless.com\/unicdn\/two-generations-one-chapter-the-story-of-ink-ivy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Generations, One Chapter: The Story of Ink & Ivy - Empower Driftless\" \/>\n<meta property=\"og:description\" content=\"Madison\u2019s newest bookstore, Ink and Ivy, is a new chapter in Shannon and Eden Andersen\u2019s artfully crafted storybook. 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