How one Wisconsin flower farmer is honoring her grandparents’ legacy while building a movement for rural women in agriculture
There’s something about inheriting a legacy that changes you. Not the kind that comes in a mahogany box with silverware you’ll never use, but the kind that lives in your bones — the kind that whispers to you in the early morning fog and shows up in the way you touch the earth.
My grandparents built Sunnyside Hatcheries with their bare hands and an unshakeable belief in what the land could provide. It wasn’t just a business to them. It was a love letter to freedom, to each other, and to a life lived on their own terms. They understood something profound: that stewarding the land and building a legacy weren’t separate pursuits — they were the same sacred work.
Though they’ve passed on, their presence saturates every inch of Sunnyside Dreams Farm. I see them in the sunrise that paints my Wisconsin fields gold each morning. I feel them when I’m knee-deep in dirt, having full conversations with myself about why I chose this life. And I hear them in those perfect moments when a monarch appears out of nowhere, reminding me exactly why I’m here.
From Hatcheries to Healing
When I named this place Sunnyside Dreams Farm, I wasn’t just paying tribute to Sunnyside Hatcheries. I was making a promise — that their legacy would continue to grow, evolve, and transform. That it would live not in some dusty photo album, but in the Loganville, Wisconsin soil, in every intentionally planted seed, and in every person who walks through these flower fields and feels something shift inside them.
My God-sized goal is ambitious, maybe even audacious: to create a healing sanctuary farm where people come to reconnect with nature, themselves, and what truly matters. Picture creative retreats where souls finally get permission to exhale. Where dirt between your fingers becomes medicine for your mental health. Where reconnecting to the land happens through love and intention, not exhausting labor.
My grandparents were business-minded but also devoted stewards of nature. They proved you could be profitable and ethical, successful and sustainable. They built something that fed people while honoring the earth, and they did it on their own terms — waking when they chose, building what they believed in, answering to no one but their values and each other.
That’s what I’m doing now. Just with more flowers, more feelings, and definitely more mystical energy. (Sorry, Grandma and Grandpa, but the affirmations tucked into bouquet tags are non-negotiable.
A Patchwork of Purpose
Sunnyside Dreams Farm is their legacy blooming in technicolor. It’s where healing happens somewhere between the garden rows and the greenhouse. Where creative souls retreat and remember who they actually are beneath all the noise. Where the land itself teaches us what love looks like when you commit to something bigger than yourself. It’s a patchwork of blooms, dreams, and intentions so bold they sometimes scare me.
My grandparents taught me — not through lectures but through the way they lived — that you can be a boss and deeply spiritual. That business and beauty aren’t opposites; they’re soulmates. That freedom isn’t something you stumble upon or get lucky enough to find. It’s something you build deliberately, one season, one harvest, one brave decision at a time.
Enter Fields and Fortune
But here’s where the story expands, where it becomes bigger than just me and my farm.
Sunnyside Dreams Farm is my altar, the place where I practice what I preach. But there’s something else bubbling up, something that’s been calling to me like a soul assignment: Fields and Fortune.
Think of Fields and Fortune as the sacred circle where rural women in agriculture gather to build legacy wealth while staying rooted in the land. It’s where flower farming meets financial freedom. Where mysticism meets money management. Where we finally stop apologizing for wanting both the garden and the bag.
Here’s what nobody tells you when you’re a woman in agriculture: You can love the land and want financial sovereignty. You can be spiritual and strategic. You can grow flowers and grow your net worth. These aren’t mutually exclusive — but somewhere along the way, we were taught they were.
Fields and Fortune is where we unlearn that lie. In this community, we’re having the real conversations: How do you price your work so you’re thriving, not just surviving? How do you create wealth that honors your values? How do you build a business that feeds your soul and your bank account? How do you create legacy — not just for yourself, but for the daughters and granddaughters who come after?
We’re done with stories that force us to choose between passion and profit. Done pretending that wanting abundance makes us less connected to the earth. Done treating burnout like a badge of honor. Instead, we’re learning to read our businesses like we read the seasons. We’re treating our finances as sacred as our soil. We’re building wealth strategies that feel as natural as crop rotation. We’re creating prosperity that sustains us rather than drains us.
This is where affirmations meet profit margins. Where human design illuminates our unique approach to business. Where we can discuss abundance manifestation and tax planning in the same breath without feeling weird about it.
My grandparents would have loved this. They knew that stewarding the land and building wealth were the same work. Now I’m creating a space where rural women can learn that too.
An Invitation to Root and Rise
This community is for the woman who feels guilty for wanting financial success while doing meaningful work. Who’s tired of being told to “trust the process” without receiving actual business tools. Who wants to honor the land and build generational wealth. Who’s ready to step into her power as both farmer and CEO. Who knows she’s meant for more but lacks the roadmap.
Fields and Fortune is that roadmap. It’s where we root and rise together.
Sunnyside Dreams Farm carries my grandparents’ name because even though they’re no longer on earth, their love story continues writing itself in every bloom. Their legacy keeps growing in ways they never imagined. Their understanding of stewarding the land with freedom and intention remains my blueprint.
I’m just here, covered in dirt and probably crying happy tears, carrying it forward — making it my own while honoring where it came from. Because that’s what love does. It doesn’t die. It transforms. It blooms. It becomes a sanctuary where others heal too. And sometimes, it becomes a movement.
Welcome to Sunnyside Dreams Farm — where legacy isn’t something you inherit and shelve. It’s something you grow with your bare hands and share with your whole heart.
By Megan Haag
